from
uncertainty,
to opportunity
Our Services
We build bold solutions on a foundation of user needs
We take the time to understand every project’s unique goals and constraints, adapting our approach to fit our clients’ needs – not the other way around.
Research
At the intersection of Market Research and Design Thinking, Design Research is our human-centered approach for discovering the deeper meanings and unmet needs behind human behavior – to inform meaningful, innovative solutions.
Qualitative Voice of Customer (VOC)
Shop-Alongs & Intercepts
Digital & Remote Ethnography
Journey Mapping
Persona Development
Insights Storytelling
Needs Assessment & Prioritization
Early Concept Prototyping & Visualization
In-Person Ethnography
Design
Design is the process of creating exceptional moments based on user needs. Whether products, services or spaces, we use a human-centered approach to ensure users feel seen, heard, and understood. As Maya Angelou said, “people will never forget how you made them feel.”
Experience Design
Service Design
Product Innovation
Graphic & Visual Design
Journey & Workflow Mapping
Design & Innovation Workshops
Training
DRC has been hired by top retail, medical device, and industrial companies around the world to train teams on the principles and tools of human-centered design innovation. Our training workshops focus on fun and engaged learning, with practical hands-on exercises that set teams up for success.
Human-Centered Design I (Foundations)
Human-Centered Design II (Advanced)
Rapid Voice of Customer (VOC)
Personas 101
Journey Mapping 101
Prototyping 101
When is the right time
to work with DRC?
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If you’re not sure, or if it’s been a while, then it’s likely time to check-in in a deep, meaningful way. We are experts in qualitative design research methods, including ethnographic research for product and service innovation. Together, we can design the right approach, tools, timeline and budget to fit your needs.
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Methods like surveys, focus groups and conference intercepts can do a fine job of helping companies understand what users "say," but they fall woefully short when it comes to understanding what users actually "do," or how they really "feel" - and this can make all the difference. We can discuss how to strategically add design research methods to complement and power-up your existing market research for maximum impact and efficiency.
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We get it. For a host of reasons, great insights often don’t make it through to final development. That’s why we focus on insights that are meaningful and actionable to your development process, and take steps to ensure key stakeholders are involved. It’s right there in our name - Design Research.
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User needs are the foundation of a human-centered design process, but the process also takes into account internal stakeholders, business goals, the competitive landscape, and more. We guide clients in how to analyze, prioritize and activate insights in the design phase of development.
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We can function as an extension of your internal team, working as closely or as independently as required to deliver on objectives without losing precious time or over-extending your staff. Whether your needs are short-term and project specific, or longer-term and more ambiguous, we can help.
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We offer a number of training & workshop packages for companies looking to increase their own teams’ confidence and capabilities in regards to design thinking, human-centered design, product innovation, and more. Whether 3 hours or 3 days, our training workshops get consistently rave reviews from participants. How would you like to see your team grow this year? Let's talk!